Q&A for Bulk Copies

It’s easy to surprise and delight your conference-goers with the perfect fun-yet-practical gift for anyone visiting San Francisco.

And it’s easy on your budget, too: The cost can be as low as 16¢ per conference-goer; details about bulk discounts, private labeling, and other options are below.

Bulk discounts:

Q: What is the bulk discount amount?

Q: Not all of my audience has an iDevice that will run the app; does it still make sense to offer it?

Q: 16¢ per conference-goer? You’ve got to be kidding!

Q: How would I deliver the copies to my audience?

Q: A conference-specific offer for just $226.50?

Q: Set-up is quick, right?

Private label with your company logo and customized screens:

Q: How would I go about private-labeling the app with my company logo?

Q: What else do I get with the private label option?

Q: How long does a private label edition take to set up?

Q: OK, tell me why you recommend this option ….

Q: What’s the price for a private-label edition?

Other options:

Q: What if I want to make the app available to conference-goers, but I don’t want to offer it as a gift?

Q: Is there a free option?

San Francisco Waterfront mobile app for iPhones

The San Francisco Waterfront mobile app for iPhones (Photo © JM Shubin)


Q & A—How to surprise and delight your customers for just pennies per conference-goer.

Q: What is the bulk discount amount?

A: If you purchase more than 100 download codes, we can provide a 25% discount off the $2.99 retail price. So the minimum bulk purchase is 101 codes for $226.50

Q: Not all of my audience has an iDevice that will run the app; does it still make sense to offer it?

A: Absolutely, if you plan to advertise ahead of time to your audience. Current penetration of iPhones, iPod Touches, and iPads is 5-10%. That means you can appeal to your entire audience with your message, even though you’ll only purchase the app for a small percentage of your customers. Imagine the huge goodwill benefit you’ll get for such a small price.

For example: If 7% of your of 1,500-person audience has an iDevice, you might only provide 105 apps. The total cost would be $235.46, or just 16¢ per conference-goer.

Q: 16¢ per conference-goer? You’ve got to be kidding!

A: That’s how it works out in the example above; your mileage may vary.

Q: How would I deliver the copies to my audience?

A: If you want to use the app to pull people in to your booth at a convention or trade show, you can purchase individual download codes ahead of time ($226.50 minimum bulk purchase for 101 downloads). Then simply hand out the individual codes, along with simple download instructions, to people as they come to your booth—perhaps in exchange for their business cards.

You’ll want to arrange this enough ahead of time that you can advertise your gift in pre-conference materials with a sentence like:

Make the most of your time in San Francisco: Stop by Booth 1234 to receive your FREE copy of The San Francisco Waterfront Guide, a mobile application.

Q: A conference-specific offer for just $226.50?

Now it’s our turn to ask a question: Where else can you find a conference-specific offer that will pull people to your booth for less than $300? It’s one heck of a good value.

Q: Set-up is quick, right?

A: Right. Allow about a week to set up bulk discounts. It’s quick and easy, but we do need to make the arrangements with iTunes, so it takes a few days.

Private Label

Q: How would I go about private-labeling the app with my company logo?

A: It couldn’t be easier: Send us a jpg file with your logo, and we’ll do the rest. But a customized splash screen isn’t all you get …

Q: What else do I get with the private label option?

A: In addition to a splash screen with your company’s logo, you get up to five customized screens with your company’s contact details, product and sales info, links to your website, links to a company video … we can integrate just about any information you’d like to provide.

Q: How long does a private label edition take to set up?

A: It depends on what you want to include (see above). We suggest allowing four to six weeks for a custom private-label edition.

Q: OK, tell me why you recommend this option.

A: Let us count the reasons …

  1. Builds goodwill: Your customers will thank you for making their San Francisco stay more enjoyable.
  2. Positions your company as a leader: A mobile app will help position your company as a technological leader — or reinforce that positioning. You’ll also come off as thoughtful and gracious hosts who are committed to making their customers happy.
  3. Includes customized content: You can include up to five pages of customized, company-specific information, integrated right into the app.
  4. Attracts people to your booth: It’s easy to attract convention-goers to your booth with this free offer that appeals to everyone visiting San Francisco.
  5. Actively involves prospects: Ads work best when they involve your prospect. The interactive app lets users comment on entries, forward pages or specific photos to colleagues, and bookmark favorite entries.
  6. Feels like fun: Browsing the app—with more than 2,000 photos and 200 original entries developed by professional travel writers—feels like playing. Users will equate this enjoyable experience with the company that provides it. (We hope this means you.)
  7. Builds buzz fast: Mobile apps are still new enough that if your company offers one, attendees will be talking about it, showing it to one another, viewing the photo slideshows, comparing notes, uploading comments, and generally creating a buzz.
  8. Viral possibilities: Conference-goers can easily forward pages from the app in an email, helping distribute your company information in the most personal, effective, colleague-to-colleague way possible.
  9. Long shelf-life: Conference-goers will keep their apps — with your branding — on their smartphones indefinitely, and will likely view the customized icon showing your company logo many times every day.

Let’s repeat that last one; it’s important: Conference-goers will keep their apps — with your branding — on their smartphones indefinitely, and will likely view your logo many times every day.

Q: What’s the price for a private-label edition?

A: It depends. Because we’re working with existing copy and photos, you save on development costs. Because you get the benefit of an ad that stays on people’s iPhones long after your event is over, your cost per impression is low.

And because we’ll create a splash screen with your logo, and up to five customized content screens, we need to quote each private-label edition individually, after talking with you to determine exact specifications. Please email or call us (707-SFW-6007) for a quote.

Other Options

Q: What if I want to make the app available to conference-goers, but I don’t want to offer it as a gift?

A: It’s still a hospitable gesture to offer conference-goers access to the best guide to San Francisco’s waterfront, so they can get round the city easily and make the most of their time here. If your audience members will be buying the app individually online, you can simply provide them with a link to the iTunes Store.

Just put the link on your web page along with other pre-conference materials, and you’ll be able to offer conference-goers a friendly, thoughtful, and timely convenience. It’s free for you to offer…

Steal this Copy and Link for your Website:

Make the most of your time in San Francisco with the San Francsico Waterfront mobile application. It’s an excellent (5-star-rated) inexpensive guide (just $2.99) to the best of San Francisco’s waterfront attractions. Includes more than 200 original entries and 2,000 photos of Classic SF, Hidden Treasures, Guilty Pleasures, History, Shopping, Restaurants, and more.

Q: Is there a free option?

A: You bet. In fact, there are two:

  1. Free for you, inexpensive for your customers: Use the “Steal this Copy” option above to offer conference goers a fun way to make the most of their time in San Francisco. It’s a thoughtful, gracious offer.
  2. Free for your customers, inexpensive for you: Use the “Bulk Purchase” option to reach your audience for as little as 16¢ per conference-goer. The minimum purchase is just $226.50.

E-mail or call us today (707-SFW-6007) for more information.